Supporting materials
The brief
AFSM needed a logo and merchandise system capable of translating their musical identity into wearable, collectible products for fans. Inspired by the concepts of frequency, nostalgia, and stage energy, the merchandise visuals were designed with a strong, characterful vintage rock feel.
Strategy & concept
Through the exploration of classic typography, audio-inspired elements, and illustrations representing the world of sound, Pop Visual Media developed a consistent, recognizable merchandise collection. The design was applied across various media to strengthen the band's identity both on and off stage.
Execution & result
AFSM's visual identity was translated into a merchandise range reflecting the band's character: strong, nostalgic, and full of energy. The design system was applied consistently across t-shirts, tote bags, hats, mugs, lanyards, passes, and other supporting assets, creating a unified visual experience at every point of interaction with fans.