The brief
World Cleanup Day Jawa Barat aims to raise public awareness of environmental cleanliness through a digital campaign that is light, entertaining, and easy to relate to. To deliver this message, Pop Visual Media developed a public service video with a comedic approach, making the issue of cleanliness feel more relatable to the audience.
Strategy & concept
The campaign was built around relatable storytelling with a touch of humor, paired with a call-to-action encouraging people to start practicing cleanliness in their own surroundings. This approach aimed to boost engagement and public awareness without feeling preachy.
Execution & result
Pop Visual Media handled the full creative process — concept development, script writing, video production, and social media copywriting aligned with the campaign identity. Content was published to coincide with World Cleanup Day and the anniversary of Bandung City, inviting the public to jointly maintain a clean environment through a message that was light, entertaining, and memorable.