Supporting materials
The brief
Ant Cookiss is a homemade cookie brand built around a spirit of joy, warmth, and everyday familiarity. The main challenge in developing this brand was creating a visual identity that could stand out amid competition in the homemade snack category, while remaining memorable across a wide range of age groups.
Strategy & concept
A warm color palette of cream, brown, and yellow was chosen to reinforce the homemade, appetizing feel. This identity was then applied consistently across various media — from product packaging and paper bags to stickers and promotional materials.
Execution & result
Ant Cookiss now has a stronger, more recognizable visual identity. Its cheerful, friendly brand character was successfully translated into an integrated branding system, helping boost the product's appeal on retail shelves, social media, and other distribution channels.