The brief
Maicih is a pioneer of spicy chips in Indonesia, aiming to stay relevant in the digital era through content that is creative, consistent, and close to its audience. The focus of the social media management was to strengthen engagement, build brand awareness, and communicate Maicih's bold, fun, and surprising character.
Strategy & concept
The content strategy combined strong visuals, light storytelling, and a real-time marketing approach that followed current trends. Every piece of content was designed to preserve Maicih's distinctive identity while encouraging organic interaction with the community and consumers.
Execution & result
The social media management covered content planning, feed design, copywriting, and digital campaign development aligned with the brand's identity. Through engaging visuals and relevant communication, Maicih's Instagram became more active and modern, strengthening the relationship with its audience while supporting the brand's digital marketing efforts.