The brief
For Customer Day 2025, JNE launched a video campaign with a comedic approach to express appreciation to its customers through a story that was light, entertaining, and memorable. Pop Visual Media was trusted to package JNE's service message in a format relevant to social media content consumption habits.
Strategy & concept
The campaign was built around comedic storytelling that highlighted everyday customer situations when using delivery services. Humor was combined with a message of appreciation, making the communication feel more natural and entertaining while reinforcing JNE's image as a brand close to the community.
Execution & result
Pop Visual Media handled the entire creative process — from idea development and script writing to production and video editing. The final output was a light, communicative campaign that matched social media consumption habits, effectively delivering the Customer Day message in a more engaging and accessible way for the audience.